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Art and fashion in dress reform. Find the fashion logos

During the summer of 1906 Emilie became Flöge model of your own living room. With the backdrop of the near field, the gently sloping shores of Lake Attersee and garden summer retreat that she and Gustav Klimt had chosen in Upper Austria, has sent ten large variations of dress; prototypes of suits arising from the reform Vienna, 1900.

In this memorable photo session is the same Klimt who stands behind the camera, choosing the frames as if composing his own paintings.
Klimt "inventing the profession of fashion photographer? What is undeniable is that it was the first to take clichés in nature and not in the fashion workshop.

Flöge Emilie was undoubtedly the first model of the world. Witnessed by the photographs that Madame d'Ora (Dora Kallmus) took him from 1909: the we pose in the middle of your living room with dresses art created by those who frequented the circle Klimt "

Since 1904 went with her sisters Pauline and Helen, the elegant "Hall of the hermnas Flöge" , devoted to high fashion and decoration of which Klimt turned his eyes toward the Wierner Werkstätte. was decided to enclose the whims of the luxury and fashion in a "living case" a strict geometry, decorated in shades of pure black, white and gray.

Klimt was also responsible for the branding of the three sisters living. The logo appeared on the paper house of cards, invoices and was transformed into a woven label sewn into each garment.

Klimt and fashion

Christian Brandstätter